Table of Content:
Introduction to Combos
Combo refers to a set of items that is grouped together, which is usually sold at a cheaper rate than if the items were to be bought individually.
E.g. A combo meal sold by McDonald's consisting of a burger, side and drink.
Example of Use Cases
F&B
Bundling of food and drinks together to form a set meal.
E.g. Chicken Burger + Fries + Coke
Retail
Retail stores can bundle their items in a combo in a variety of ways, depending on the products sold and goals of the promotion.
Stores can bundle products together that are related to each other, such as a set of matching sheets and pillowcases, or a shampoo and conditioner combo.
Retailers can create bundles of seasonal products, such as a winter coat + hat + gloves or a summer beach bundle with sunscreen + beach towel + sunglasses.
Stores can bundle products together that complement each other, such as a camera + memory card or printer + ink cartridges.
Retailers can bundle together products that aren't selling well individually as a way to clear out inventory.
Beauty
Beauty stores can bundle their products or services in a combo to create attractive promotions for customers. Here are some examples:
Bundle together a set of skincare products that work well together to create a complete skincare routine, such as cleanser + toner + moisturiser + serum.
Bundle together a set of makeup products that work well together to create a complete makeup look, such as foundation + concealer + blush + eyeshadow.
Bundle together a set of haircare products that work well together to create a complete haircare routine, such as shampoo + conditioner + hair mask.
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