Combos Explained
Updated over a week ago

Table of Content:


Introduction to Combos

Combo refers to a set of items that is grouped together, which is usually sold at a cheaper rate than if the items were to be bought individually.

E.g. A combo meal sold by McDonald's consisting of a burger, side and drink.

Example of Use Cases

F&B

Bundling of food and drinks together to form a set meal.

E.g. Chicken Burger + Fries + Coke

Retail

Retail stores can bundle their items in a combo in a variety of ways, depending on the products sold and goals of the promotion.

  1. Stores can bundle products together that are related to each other, such as a set of matching sheets and pillowcases, or a shampoo and conditioner combo.

  2. Retailers can create bundles of seasonal products, such as a winter coat + hat + gloves or a summer beach bundle with sunscreen + beach towel + sunglasses.

  3. Stores can bundle products together that complement each other, such as a camera + memory card or printer + ink cartridges.

  4. Retailers can bundle together products that aren't selling well individually as a way to clear out inventory.

Beauty

Beauty stores can bundle their products or services in a combo to create attractive promotions for customers. Here are some examples:

  1. Bundle together a set of skincare products that work well together to create a complete skincare routine, such as cleanser + toner + moisturiser + serum.

  2. Bundle together a set of makeup products that work well together to create a complete makeup look, such as foundation + concealer + blush + eyeshadow.

  3. Bundle together a set of haircare products that work well together to create a complete haircare routine, such as shampoo + conditioner + hair mask.


Did this answer your question?