Automated Marketing in QashierHQ sends email campaigns to your customers on autopilot, triggered by their actions or special dates: a birthday offer, a "we miss you" discount, a welcome email, a reward for top spenders, a Treats points expiry reminder or a review reward. You set a campaign up once, and QashierHQ sends the emails and lets eligible customers redeem the discount on Qashier POS.
Applies to: All markets · QashierHQ (set-up) and Qashier POS (redeeming the discount) · Customer Management (CRM) enabled in at least one store · Loyalty or Treats for points-based campaigns · HQ users need access to the Automated Marketing page.
Availability and pricing
QashierHQ shows this note on the Automated Marketing page: "This new feature is free for you up to 500 subscribed contacts. You're getting this for free as you have subscribed to our CRM and Loyalty features. The first 500 subscribed contacts are free, while additional charges may apply for subscribed contacts above 500." Plan inclusion varies by market. For what is included in your plan and any charges above 500 contacts, see Contact Qashier Support by Phone, WhatsApp, LINE or Viber (SG, MY, TH, PH).
Campaign types
Birthday rewards: schedule a birthday discount, sent a set number of days before the customer's birthday month.
We miss you!: automatically send inactive customers an offer, a set number of days after their last purchase.
Welcome new customers: greet new customers who sign up and provide their email address.
Reward top spenders: send a discount when customers spend more than an amount you set at your store(s).
Treats points expiry reminders: remind customers a set number of days before their Treats points expire. Needs Treats.
Review Rewards: send a discount to customers who submit a review about your brand via Qashier Treats. This type may not be shown for every account. To set up reviews first, see How to Set Up Customer Reviews (Google Reviews + Review Rewards) in QashierHQ.
Before you start: get access
If Customer Management (CRM) is enabled in at least one of your stores, you already have access. Open Customers & Marketing > Automated Marketing in the left sidebar and start creating campaigns.
If you are not using Customer Management yet, request access in one of two ways.
Method 1: In QashierHQ
Log in to QashierHQ.
In the left sidebar, open Customers & Marketing > Automated Marketing.
Click I'm Interested!
In the Mark as interested? pop-up, click CONFIRM. The button changes to Marked as interested, and our team will contact you within 2 working days.
Method 2: Through support
Contact your local support team and say you would like to use Automated Marketing. See Contact Qashier Support by Phone, WhatsApp, LINE or Viber (SG, MY, TH, PH).
Step 1: Choose your campaign
In the left sidebar, open Customers & Marketing > Automated Marketing.
Click Create Campaign.
On the Select a campaign page, pick the campaign type and click NEXT.
Note: only one campaign of each type can be live at a time. A type that already has a live campaign is marked Ongoing; pause that campaign before you set a new one of the same type live. The campaign type cannot be changed after the campaign is created; create a new campaign instead.
Step 2: Target customers and design your email
On the Craft your campaign page:
Target customers: set the rule for the type you chose.
Birthday rewards: the number of days before the birthday month to send the email.
We miss you!: the number of days since the customer's last purchase.
Welcome new customers: no setting; it goes to new customers who sign up and provide an email address.
Reward top spenders: the amount customers must spend at your store(s).
Treats points expiry reminders: the number of days before the Treats points expire.
Review Rewards: customers who submitted a review via Qashier Treats.
Design your email:
Your sender address: the address your customers will see. Double-check the spelling. Once saved, the sender address cannot be changed; to change it later you must contact support. Use only letters, digits and the characters . - _
Email Content Preset: pick one of the numbered presets. Language: English or Thai.
Email Subject and Email Body: review or edit the text, then click NEXT.
Step 3: Set up the campaign discount
Only for Birthday rewards, We miss you!, Reward top spenders and Review Rewards. Welcome and points expiry campaigns skip this step.
Under Discount Availability:
Apply to: Customers who received the campaign or All customers.
Validity Period: Valid for X months from receiving the email. For Birthday rewards you can instead choose Applicable during birthday month only.
Warning: Apply to and Validity Period cannot be edited after the campaign is created.
Under They get, choose a percentage or a fixed amount OFF and enter the discount value. Under For, only Total Bill is available; product-specific discounts are not supported. Click NEXT.
Step 4: Preview & Set Live
Campaign Name: a reference for you; customers will not see it.
Email Preview: check what your customers will receive.
Campaign journey: review who will receive the email and the automation rule. New customers who match the rule later receive it too.
Click Set Live to launch the campaign.
Manage your campaigns
The Automated Marketing Campaigns list shows each campaign's Status (Live, Paused or Archived), Discount, Audience, Sent, Open Rate, Sales impact (total sales from customers who engaged with the campaign) and Date created. Under Actions you can:
Edit Campaign: change the email and rules. The campaign type, Apply to and Validity Period stay locked.
Pause Campaign / Set Campaign Live: stop or resume sending. If another campaign of the same type is live, you will see "You already have a campaign using this automation. To launch this one, you may pause the active campaign first."
Archive Campaign: this is permanent. "You will not be able to activate this campaign again once you have archived it."
Redeeming the discount on Qashier POS
The campaign discount is added to your POS automatically when the campaign is set live.
Add the customer's items to the cart.
Tap the campaign discount. Or tap Customer first, select the customer, and pick the discount from Available Campaign Discounts in their details.
If you tapped the discount first, the POS shows: "The discount is part of a marketing campaign. Please select customer who is eligible for the discount to proceed." Tap Customer and select the customer.
The POS checks whether the customer is eligible. If they are, the discount is applied; if not, a message tells you why (for example, the customer already redeemed it, it is not their birthday month, or the discount has expired).
Take payment as usual.
If something goes wrong
Symptom | Cause | Fix |
Automated Marketing shows only the "I'm Interested!" page | Customer Management is not enabled for any of your stores | Click I'm Interested! and confirm, or contact support. |
"Unable to set campaign live" | Another campaign of the same type is live | Pause the live campaign of that type, then set the new one live. |
Cannot change the sender address, Apply to or Validity Period | These are locked after saving | Contact support to change the sender address. For a different validity, archive the campaign and create a new one. |
Customers are not receiving emails | They have no email address on file, or have not given email marketing consent | Ask staff to collect email addresses and Marketing preferences at registration. Check reach in the Reports tab of Customer Management. |
POS says the customer is not eligible | The customer did not receive the campaign, already redeemed, or the validity has ended | Check the campaign's Apply to and Validity Period in QashierHQ. |
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Last verified: 25 Sep 2026 · Markets: All markets